PearlSnow was born out of real-world frustration and first-hand experience. For years, ski instructor and mountain operations expert Steven Hager trained young skiers in the Swiss Alps, only to see perfect training conditions melt away due to unpredictable weather and short seasons.
Rather than accept those limits, Steven set out to change them. Through years of hands-on testing, product development, and collaboration with global partners, PearlSnow was founded to solve a simple but powerful problem: how can we make snow sports better, longer, and more accessible, without compromising on quality?
Today, PearlSnow is one of the fastest-growing synthetic snow companies in Europe, with projects ranging from grassroots community slopes to elite freestyle and racing facilities.
We believe every child should feel the thrill of sliding for the first time. Every athlete should be able to train whenever they want. And every resort should have the freedom to offer winter joy regardless of climate, cost, or carbon footprint. That's why we build surfaces that last, slide like real snow, and are easy to maintain.
From Olympic-level athletes to kids trying skis for the first time, PearlSnow products help turn ambition into reality.
Premium synthetic snow surfaces that mimic the real thing.
Slope systems for beginners, pros, or full resort extensions.
Support for projects that actually work year-round.
Hands-on expertise for coaches, trainers and operators.
Operations
Responsible for keeping projects and operations running smoothly across PearlSnow. With a background in sports, coaching and event operations, he understands what it takes to organise, execute and deliver under real-world conditions.
He works closely with customers, partners and internal teams to make sure projects move forward without friction, from first contact to delivery.
Strategy & growth
Responsible for the strategic direction and long-term development of PearlSnow. With a background in building and scaling international action sports companies, his focus is on clarity, structure and sustainable growth.
He leads brand positioning, partnerships and system development, ensuring PearlSnow evolves into a reliable and scalable solution for resorts worldwide.
Sales & partnerships
Responsible for sales and partnerships at PearlSnow. Having grown up skiing and racing on dry slopes, Avi brings a lifelong connection to the sport. He went on to become head coach of a local race team and head ski instructor, before founding his own ski school and winter sports travel company in the Alps.
He works closely with customers and partners to turn ideas into practical, commercially viable projects. With firsthand experience in coaching and running ski businesses, he understands what matters to riders, instructors and operators alike.
Friction, wear and safety, independently tested
Backed by passionate riders, builders and coaches
Proven across real-life resorts and test tracks
Built for low maintenance and high performance
